Article
Article name Evaluation of Activities in the Tourism Business: Possibilities of Factor Analysis
Authors Kondratskaya T.. candidate of economic sciences, associate professor, forsherbak@gmail.com
Bibliographic description Kondratskaya T. A. Evaluation of Activities in the Tourism Business // // Transbaikal State University Journal. 2025. Vol. 31, no. 2. P. 117–125. DOI: 10.21209/2227-9245-2025-31-2-117-125
Category Economy
DOI 65.012.12
DOI 10.21209/2227-9245-2025-31-2-117-125
Article type Original article
Annotation In market conditions and alternative decision-making, determining the reasons for changes in results at the company level becomes an integral part of the management process and its audit by the owner. The article considers the tools that allow this to be done. Factor analysis can not only reflect the reasons for changes in the company’s income, but also provide an opportunity to compare them with the average market data. The object of the study is the results that are formed due to controlled factors in a tourism company. The purpose of the work is formulated as the creation of models for assessing the managers’ decisions in the tourism business. The objectives of the study are to determine such factors that are available for measurement within the company and the market and reflect the features of tourism activities (number of tourists, tour packages, number of simultaneously traveling tourists), and are not based on universal approaches to assessing the activities of commercial companies. Methodology and research methods are as follows: abstract logical approach. Generalization of the results is carried out through formalization in the form of a deterministic model. The models proposed for assessing the activities of the tourism business allow measuring the contribution of each factor to the company’s income and comparing this impact with the behavior of other market participants. This allows the manager to adjust strategies for the next planning period. It also provides an opportunity for an objective assessment of the decisions made in the current year for both the manager and the business owner. The use of factor analysis models is demonstrated using the example of an Irkutsk tourism company, data on the Russian and regional markets. For an objective assessment of activities, it is recommended at the federal and regional statistics level to reduce to uniformity the reporting form filled out by tourism organizations and the official data posted by Rosstat.
Key words performance evaluation, management efficiency, tourism business, performance criteria, performance evaluation, factor analysis, strategy evaluation, decision efficiency, performance evaluation models, strategy evaluation in tourism
Article information
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