| Article |
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| Article name |
Digital Identity as the Basis of the Value System of Student Youth in the Region (Based on Research Materials in Kuzbass) |
| Authors |
Matveeva E. . doctor of political sciences, associate professor, professor, mev.matveeva2020@yandex.ru |
| Bibliographic description |
Matveeva E. V. Digital Identity as the Basis of the Value System of Student Youth in the Region (Based on Research Materials in Kuzbass) // Transbaikal State University Journal. 2025. Vol. 31, no. 2. P. 52–60. DOI: 10.21209/2227-9245-2025-31-2-52-60 |
| Category |
Politology |
| DOI |
323 |
| DOI |
10.21209/2227-9245-2025-31-2-52-60 |
| Article type |
Original article |
| Annotation |
The article is based on the results of the author’s research on the problem of digital identity of modern student youth in one of the regions of the Siberian Federal District ‒ Kemerovo Region ‒ Kuzbass. The object of the study is the value system of student youth in the region using Kuzbass as an example. The goal of the article is to consider the main manifestations of digital identity among student youth of Kuzbass universities, where political preferences are integrated into the system of professional preferences and are largely the result of the digital culture development in the younger generation, and also act as a response of youth to the political request for the formation of patriotic sentiments in the country. In accordance with the stated goal, the following tasks are defined: to compare the preferences of student youth of Kuzbass universities in social networks based on the results of a sociological survey and the focus group method; to identify the main priorities in the system of students’ values in relation to digital resources, indicating manifestations of digital identity in matters of political and professional preferences. The research methodology is based on the methods of a sociological survey and the focus group conducted in November–December 2024, as well as comparative and systemic approaches. The obtained results show that the student youth of Kuzbass universities generally has similarities in matters of digital identity. Political preferences in the digital space of KemSU students are manifested mainly in watching political and partly historical films, in contrast to the extremely insignificant demand for this content among students of the university of culture (KemGIK). It is substantiated that professional preferences in the educational activities of modern students largely coincide with leisure activities when using digital resources in the form of social networks, video hosting sites, and programs. It is noted that the digital content posted by young people in social networks does not always provide a complete picture of the value system of the younger generation, in particular in matters of political preferences.
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| Key words |
digitalization, politics, social networks and video hosting, digital identity, political and professional preferences, values, patriotism, youth, region, Kuzbass
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| Article information |
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| References |
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