Article name Network Content of Candidates for Governor of the Siberian Federal District: Features Contents in the 2023 Election Campaign
Authors Matveeva E.. ,
Alagoz A.. ,
Bibliographic description Matveeva E. V., Alagoz A. V. Network Content of Candidates for Governor of the Siberian Federal District: Features Contents in the 2023 Election Campaign // Transbaikal State University Journal. 2023. Vol. 29, no. 4. P. 139–149. DOI: 10.2109/2227-9245-2023-29-4-139-149.
Category Politology
DOI 324
DOI 10.2109/2227-9245-2023-29-4-139-149
Article type Original article
Annotation The relevance of the study is due to the high dynamics of development of the network society in the Russian Federation. The main object of the study is the network content of candidates for governors of the constituent entities of the Siberian Federal District. The subject of the study is the peculiarities of maintaining network content by candidates for governors of the constituent entities of the Siberian Federal District. The purpose of the article is to identify regional features of maintaining online content by gubernatorial candidates during the 2023 election campaign using the example of the subjects of the Siberian Federal District. The main objectives of the article are: review of scientific publications, identification of media active politicians in social networks, identification of tactics for maintaining network content in the accounts of gubernatorial candidates, making proposals for improving the work of politicians in maintaining content in social networks. As research methods, the method of network analysis, content analysis, semantic analysis, general scientific methods (method of system analysis, method of synthesis, induction and deduction) and methodological approaches (systemic and comparative approaches) have been used. Politicians with the greatest and least media activity were identified, as well as regions where there is a high level of confrontation between candidates (Krasnoyarsk Territory and the Republic of Khakassia). The study has showed that the majority of politicians adhere to the traditional tactics of filling network content on their accounts related to solving priority problems of the social and economic development of the region. A number of candidates use the tactics of creating a single cultural space through cultural events, thus demonstrating the unity of society lined up behind its leader. The practical results obtained will contribute to the expansion of technologies for maintaining social networks by regional politicians, and they should also be taken into account when predicting the results of election campaigns.
Key words Internet communications, governors, network content of regional politicians, media activity of politicians, social media, network analysis, election campaign 2023, elections, region, Siberian Federal District
Article information
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Full articleNetwork Content of Candidates for Governor of the Siberian Federal District: Features Contents in the 2023 Election Campaign