Article
Article name Network Content of Candidates for Governor of the Siberian Federal District: Features Contents in the 2023 Election Campaign
Authors Matveeva E.V. doctor of political sciences, associate professor, mev.matveeva2020@yandex.r
Alagoz A.V. senior lecturer, aliscristall@mail.ru
Bibliographic description Matveeva E. V., Alagoz A. V. Network Content of Candidates for Governor of the Siberian Federal District: Features Contents in the 2023 Election Campaign // Transbaikal State University Journal. 2023. Vol. 29, no. 4. P. 139–149. DOI: 10.21209/2227-9245-2023-29-4-139-149.
Category Politology
DOI 324
DOI 10.21209/2227-9245-2023-29-4-139-149
Article type Original article
Annotation The relevance of the study is due to the high dynamics of development of the network society in the Russian Federation. The main object of the study is the network content of candidates for governors of the constituent entities of the Siberian Federal District. The subject of the study is the peculiarities of maintaining network content by candidates for governors of the constituent entities of the Siberian Federal District. The purpose of the article is to identify regional features of maintaining online content by gubernatorial candidates during the 2023 election campaign using the example of the subjects of the Siberian Federal District. The main objectives of the article are: review of scientific publications, identification of media active politicians in social networks, identification of tactics for maintaining network content in the accounts of gubernatorial candidates, making proposals for improving the work of politicians in maintaining content in social networks. As research methods, the method of network analysis, content analysis, semantic analysis, general scientific methods (method of system analysis, method of synthesis, induction and deduction) and methodological approaches (systemic and comparative approaches) have been used. Politicians with the greatest and least media activity were identified, as well as regions where there is a high level of confrontation between candidates (Krasnoyarsk Territory and the Republic of Khakassia). The study has showed that the majority of politicians adhere to the traditional tactics of filling network content on their accounts related to solving priority problems of the social and economic development of the region. A number of candidates use the tactics of creating a single cultural space through cultural events, thus demonstrating the unity of society lined up behind its leader. The practical results obtained will contribute to the expansion of technologies for maintaining social networks by regional politicians, and they should also be taken into account when predicting the results of election campaigns.
Key words Internet communications,governors, network contentof regional politicians, mediaactivity of politicians, socialmedia, network analysis,election campaign 2023,elections, region, SiberianFederal District
Article information
References 1. Balakina Y. V., Sosnin A. V., Tumanova M. V. Strategies of legitimization and image maintenance in the discourse of Russian governors during the COVID-19 pandemic. Bulletin of the Perm University. Political science, vol. 16, no. 4, pp. 5–16, 2022. (In Rus.). 2. Bykov I. A., Kurushkin S. V. Digital political communication in Russia: Values of humanism versus technocratic approach. Bulletin of the Peoples’ Friendship University of Russia, vol. 24, no. 3, pp. 419–432, 2002. (In Rus.). 3. Volodenkov S. V. Political communication as an instrument of power distribution in the system of relations «state-society». Public administration. Electronic bulletin, no. 62, pp. 104–118, 2017. (In Rus.). 4. Zaitseva L. A., Lomakina A. S., Napalkova I. G. The image of the heads of the regions of Russia: features of information promotion. Contentus, no. 6, pp. 99–116, 2019. (In Rus.). 5. Zimova N. S., Fomin E. V., Smagina A. A. Social networks as a new channel of interaction between society and government. Scientific result. Sociology and Management, vol. 6, no. 2, pp. 159–171, 2020. (In Rus.). 6. Kadysheva K. V. Social networks as a tool for forming the image of the head of the region (on the example of the heads of regions of the Volga Federal District). Questions of Political Science, vol. 12, no. 5, pp. 1408–1415, 2022. (In Rus.). 7. Matveeva E. V., Alagoz A. V. Social networks of the Governor of Kuzbass as a mechanism of political Internet communication between the government and society. Bulletin of the Tomsk State University, no. 477, pp. 105–112, 2022. (In Rus.). 8. Matusova A. I., Evseev E. T. The use of online communication tools by governors of Russian regions during the self-isolation regime. Russian Political Science, no. 4, pp. 84–88, 2020. (In Rus.). 9. Ngok L. L. Social networks as a mechanism for forming the image of political leaders. Issues of national and federal relations, vol. 10, no. 1, pp. 170–175, 2020. (In Rus.). 10. Smorgunov L. V. Digitalization and network efficiency of state manageability. Political Science, no. 3, pp. 13–36, 2021. (In Rus.). 11. Sokolov A. V., Isaeva E. A. Transformation of interaction between government and society under the influence of digitalization: an example of the Yaroslavl region. Bulletin of the Peoples’ Friendship University of Russia, vol. 24, no. 4, pp. 686–710, 2022. (In Rus.). 12. Sokolov A. V., Belyakov A. A. Transformation and support of environmental agendas in protest campaigns in social networks. Bulletin of Tomsk State University, no. 67, pp. 202–215, 2002. (In Rus.). 13. Timofeeva L. N., Ryabchenko N. A., Malysheva O. P., Gnedash A. A. Digital socio-political agenda: approbation of a new research model on the Russian case «Coronavirus 2020». POLIS. Political studies, no. 5, pp. 23–39, 2022. (In Rus.). 14. Filatova O. G. Heads of Russian regions in social networks: audit of public communications. PR and advertising in a changing world: Regional aspect, no. 23, pp. 6–16, 2020. (In Rus.). 15. Shilova D. A. PR strategies and image promotion of a modern Russian politician in social networks: on the example of the Governor of the Khanty-Mansi Autonomous Okrug N. V. Komarova. Contentus, no. 9, pp. 14–21, 2021. (In Rus.). 16. Yudina V. A., Nazarova N. A., Yurasov I. A. Political activity of the population of a provincial city in the network information space. Power, vol. 29, no. 2, pp. 135–140. (In Rus.). 17. Bersirova A. K., Shcherbakova T. N., Khakunova F. P., Khakunov N. Kh. Influence of personal characteristics of social networks users on the king of activity in the gigital space: gender aspect. World of Academia: Culture, Education, no. 9, pp. 95–104, 2022. (In Eng.). 18. Eisaev M. B., Sukharev M. A., Rodionova M. E. Further prospects for the development of social media in the context of political communication in Russia. German International Journal of Modern Science, no. 48, pp. 36–40, 2023. (In Eng.). 19. Miletsky V. P., Strogetskaya E. V., Cherezov D. N. Transformation of professional political communications in the digital society (by the example of the fake news communication strategy). Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS, pp. 121–124, 2019. (In Eng.). 20. Pronchev G. B., Mikhailov A. P. Virtual social environments of the Internet as a tool of political struggle. Political Science Issues, vol. 11, no. 3–4, pp. 127–135, 2021. (In Eng.). 21. Volodenkov S., Fedorchenko S. Subjectness of digital communication in the context of the technological evolution of the contemporary society: threats, challenges, and risks. Przeglad Strategiczny, no. 14, pp. 437– 456, 2021. (In Eng.).
Full articleNetwork Content of Candidates for Governor of the Siberian Federal District: Features Contents in the 2023 Election Campaign