| Annotation |
In the Russian Federation, there is a high level of interest in the formation of
a healthy lifestyle among the youth and the development of student sports. The relevance
of the title problem is determined by the general understanding that those
states that can effectively and productively use the innovative potential of development,
the main carrier of which is the youth, will have strategic advantages. The object
of the study is the Student Basketball Association (SBA) of Russia as one of the
priority actors in the implementation of the state youth policy in the field of sports, the
subject is the effectiveness of the implementation of student sports projects (on the
example of the NCAA Russia Tour basketball tournament). The purpose of the study is to identify and evaluate the main indicators that affect the formation and effectiveness
of the implementation of the basketball project. The task (in relation to the project
of the NCAA Russia Tour basketball tournament) is to evaluate the effectiveness of
the main performance indicators of the ASB. The methodological basis of the research
is the dialectical principle and the principle of comprehensiveness, complex, activity
and system approaches. The solution of the task has been carried out on the basis of
the application of general logical methods: analysis, synthesis, induction, deduction.
Of the private scientific methods, the method of a pilot sociological survey has been
used. As a result of the study, it is found that the current state problem of the development
of youth sports can also be implemented through the development of profitable
basketball projects. As a result of the study, the structure of the main consumers of
services and participants in the ABS was established; Calculation and evaluation of
the financial indicators of CSB projects are carried out, which has showed that with
professional management and marketing, basketball tournaments can be profitable.
The main conclusion of the study is that the development and implementation of such
projects contributes to the creation of favorable conditions for physical culture and
sports, the promotion of the values of a healthy lifestyle for young people, the creation
of conditions for the formation of a harmonious, constantly improving, erudite, competitive
personality. |
| Key words |
student youth, state policy,
active lifestyle, sports,
basketball, student basketball
association, healthy lifestyle
values, project marketing
indicators, project financial
indicators, project economic
efficiency |
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