| Article |
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| Article name |
Market assessment of milk production in the Altai Region |
| Authors |
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| Bibliographic description |
Kovaleva I., Rozhkova D., Kovalev A. Market assessment of milk production in the Altai region / / Transbaikal State University Journal, 2017, vol. 23, no. 11, pp. 92-100. DOI: 10.21209/2227-9245-2017-23-11- 92-100. |
| Category |
Economics |
| DOI |
631.16:658.148:637.1 |
| DOI |
DOI: 10.21209/2227-9245-2017-23-11-92-100 |
| Article type |
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| Annotation |
It is noted that milk and dairy products are the most important products that ensure normal life activity of a person. At the same time it is established that in the consumption of milk and dairy products in the domestic market, following the results of 2015-2016, there is a negative dynamics due to a number of reasons, including a reduction in cheap imports and reduction in domestic milk production. It is shown that the Altay Region is the largest producer of milk in the country, occupying the third place in Russia in terms of its gross milk yield. In this regard, the evaluation of the development level of the market of salable milk of the Altay Region has special significance the market of salable milk in the Altay Region. The subjects of the study were the conditions and factors affecting the functioning of the regional market of salable milk. It is revealed that in the Altay Region more than 25% of all milk of the Siberian Federal District is produced. It is shown that milk-processing enterprises are the main consumers of salable milk in the region. During the research, methods of portfolio and economic-statistical analysis were used. Within the framework of portfolio analysis, the authors tested a new approach to the assessment of the market of salable milk, based on the construction of a two-dimensional matrix “production / competitiveness.” The authors also used the matrix approach of the Boston Consulting Group (BCG) to position the main groups of dairy products in the market of the region in question. According to the results of the assessment, it was concluded that in the Altay Region negative trends are observed, related to the reduction of personal consumption of dairy products and an increase in the share of exports |
| Key words |
market; Altay region; salable milk; evaluation; methods; matrix methods; production; portfolio analysis; export; competitiveness |
| Article information |
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| References |
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| Full article | Market assessment of milk production in the Altai Region |
