| Article |
|---|
| Article name |
Formation of the Corporate Culture of the Organization as a Factor of Increasing Competitiveness (on the Example of LlC “Trading Company”, Moscow) |
| Authors |
Solovyova M.V. candidate of economic sciences, msolovieva@ fa.ru |
| Bibliographic description |
Solovyova M. V. Formation of the corporate culture of the organization as a factor of increasing competitiveness (on the example of llc “Trading company”, Moscow) // Transbaikal State University Journal. 2023. Vol. 29, no. 1. Pp. 104–120. DOI: 10.21209/2227-9245-2023-29-1-104-120. |
| Category |
Economy |
| DOI |
330.3 |
| DOI |
10.21209/2227-9245-2023-29-1-104-120 |
| Article type |
Original article |
| Annotation |
The relevance of the title problem is determined by the universal understanding
that the formed corporate culture of the organization with its unique appearance in
the eyes of partners and customers is one of the most important factors of the company’s
competitiveness in market conditions. The object of the study is the corporate
culture of LLC “Trading Company”, the subject is the factors influencing the corporate
culture formation of LLC “Trading Company”. The purpose of the study is to identify
and evaluate the main indicators that influence the corporate culture formation of
Trading Company LLC. The tasks, in relation to Trading Company LLC, are to assess
the effectiveness of the state of corporate culture, develop stages of organizational
culture reform, formulate the mission of the organization, design a plan to change
corporate culture. The methodological basis of the research is the dialectical principle. and the principle of comprehensiveness, complex and systematic approaches. The
solution of the tasks was carried out on the basis of the use of general logical methods:
analysis, synthesis, induction, deduction. From private methods, the method
of sociological survey is used. As a result of the study, it has been found that the
management of the organization is ready to change the culture and introduce new
values, which requires reforming most of the existing business processes, the system
of relationships and communications. However, the implementation of changes
requires a significant period of time, a stable human resource potential, as well as
a certain management structure. In addition, financial resources are required for
various events that contribute to the consolidation of new values and the identification
of the organization in a new format. The proposed list of measures will have
a positive impact on the indicators of the socio-psychological, labor climate of the
organization, as well as on the indicators of the financial and economic activities of
the organization. |
| Key words |
corporate culture, efficiency
of activity, personnel of
the organization, factors of
competitiveness, motivation of
personnel, values, business
risks, model, structure of
corporate culture, indexes,
indicators, questionnaire
testing |
| Article information |
|
| References |
1. Abbasova E. S. Metaphors of Gareth Morgan’s Theory. Management methods: teams, solutions,
consulting. Vladimir: Vladimir Branch of the Russian Presidential Academy of National Economy and Public
Administration, 2015. (In Rus.).
2. Guskova N. D., Erastova A. V., Erastova V. P. Management of changes in the organizational culture
of the enterprise based on the materials of the study of the organizational culture of JSC “Saransk Plant
“Rezinotekhnika””. Business. Education. Right, no. 4, pp. 52–57, 2020. (In Rus.).
3. Galager R. The soul of the organization / Richard Galager, trans. from English. Moscow: Good Book,
2006. (In Rus.).
4. Dusharina E. Yu. Correlation of the concepts of “corporate culture” and “organizational culture”.
Economics and Business: theory and practice, no. 9, pp. 78–80, 2019. (In Rus.).
5. The OCAI tool. Web. 01.10.2022. https://yandex.ru/search/?text=инструмент+ocai+предназначен+
для+оценки+следующих+ключевых+измерений+организационной+культуры&lr=68&
clid=2270455&win=
564&src=suggest_T. (In Rus.).
6. Cameron K., Quinn R. Diagnostics and change of organizational culture. Saint Petersburg: Piter, 2001.
(In Rus.).
7. Kobozeva E. M., Kuznetsov S. M. Substantive interrelations of the concepts “corporate culture” and
“organizational culture”. Youth and systemic modernization of the country: collection of scientific articles of the
4th International Scientific Conference of Students and Young Scientists, (Kursk, May 21–22, 2019). Kursk:
South-Western State University, 2019. (In Rus.).
8. Methodology: The study of the motivational profile of the individual (Sh. Ritchie and P. Martin). Web.
01.11.2022. https://hr-portal.ru/tool/metodika-izuchenie-motivacionnogo-profilya-lichnosti-sh-richi-i-p-martin.
(In Rus.).
9. Mileshin M. V. Organizational culture as a method of collective motivation. Innovative technologies in
education and science: materials of the International Scientific and Practical Conference (Cheboksary, May 7,
2017).Cheboksary: Interactive Plus, 2017. (In Rus.).
10. Mironova N. A. Corporate and organizational culture: history and concept. Moscow Economic Journal,
no. 7, pp. 564–571, 2019. (In Rus.).
11. Morgan G. Images of the organization. Moscow: MYTH, 2008. (In Rus.).
12. Mubarakshina O. A., Marchenko N. V. The influence of organizational culture on the effectiveness of
the organization. Bulletin of Omsk University, no. 1, pp. 108–118, 2017. (In Rus.).
13. Saifieva R. R., Nigamatova L. A. Corporate culture as a factor of enterprise competitiveness. Modern
economy: current issues, achievements and innovations: collection of articles of the XXXIII International Scientific and Practical Conference (Penza, December 20, 2019). Penza: Science and Education, 2019. (In
Rus.).
14. Herzberg’s Theory of Motivation: how to get satisfaction from work. Web. 01.10.2022. https://
lifemotivation.online/motivation/teoriya-motivatsii-gertsberga. (In Rus.).
15. Gerchikov motivation assessment test. Web. 01.10.2022. https://hr-portal.ru/tool/test-ocenki-motivaciigerchikova.
(In Rus.).
16. Handy Ch. The Time of recklessness. Saint Petersburg: Piter, 2001. (In Rus.).
17. Shane E. Organizational culture and leadership. Moscow: Piter, 2011. (In Rus.).
18. Scherbakov A. V., Skudalova O. V. Organizational culture as a factor of organization management
efficiency. Bulletin of the Tver State University, no. 3, pp. 99–105, 2018. (In Rus.).
19. Daniel R. Denison. Corporate Culture and Organizational Effectiveness. New York: Wiley, 1997. (In
Eng.). |
| Full article | Formation of the Corporate Culture of the Organization as a Factor of Increasing Competitiveness (on the Example of LlC “Trading Company”, Moscow) |
