Article
Article name Formation of the Corporate Culture of the Organization as a Factor of Increasing Competitiveness (on the Example of LlC “Trading Company”, Moscow)
Authors Solovieva M.V. Candidate of Economic Sciences, Associate Professor, msolovieva@fa.ru
Bibliographic description Solovyova M. V. Formation of the corporate culture of the organization as a factor of increasing competitiveness (on the example of llc “Trading company”, Moscow) // Transbaikal State University Journal. 2023. Vol. 29, no. 1. Pp. 104–120. DOI: 10.21209/2227-9245-2023-29-1-104-120.
Category Economy
DOI 330.3
DOI 10.21209/2227-9245-2023-29-1-104-120
Article type Original article
Annotation The relevance of the title problem is determined by the universal understanding that the formed corporate culture of the organization with its unique appearance in the eyes of partners and customers is one of the most important factors of the company’s competitiveness in market conditions. The object of the study is the corporate culture of LLC “Trading Company”, the subject is the factors influencing the corporate culture formation of LLC “Trading Company”. The purpose of the study is to identify and evaluate the main indicators that influence the corporate culture formation of Trading Company LLC. The tasks, in relation to Trading Company LLC, are to assess the effectiveness of the state of corporate culture, develop stages of organizational culture reform, formulate the mission of the organization, design a plan to change corporate culture. The methodological basis of the research is the dialectical principle. and the principle of comprehensiveness, complex and systematic approaches. The solution of the tasks was carried out on the basis of the use of general logical methods: analysis, synthesis, induction, deduction. From private methods, the method of sociological survey is used. As a result of the study, it has been found that the management of the organization is ready to change the culture and introduce new values, which requires reforming most of the existing business processes, the system of relationships and communications. However, the implementation of changes requires a significant period of time, a stable human resource potential, as well as a certain management structure. In addition, financial resources are required for various events that contribute to the consolidation of new values and the identification of the organization in a new format. The proposed list of measures will have a positive impact on the indicators of the socio-psychological, labor climate of the organization, as well as on the indicators of the financial and economic activities of the organization.
Key words corporate culture, efficiency of activity, personnel of the organization, factors of competitiveness, motivation of personnel, values, business risks, model, structure of corporate culture, indexes, indicators, questionnaire testing
Article information
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Full articleFormation of the Corporate Culture of the Organization as a Factor of Increasing Competitiveness (on the Example of LlC “Trading Company”, Moscow)