| Article |
|---|
| Article name |
Formation of the Corporate Culture of the Organization as a Factor of Increasing Competitiveness (on the Example of LlC “Trading Company”, Moscow) |
| Authors |
Solovieva M.V. Candidate of Economic Sciences, Associate Professor, msolovieva@fa.ru |
| Bibliographic description |
Solovyova M. V. Formation of the corporate culture of the organization as a factor of increasing competitiveness (on the example of llc “Trading company”, Moscow) // Transbaikal State University Journal. 2023. Vol. 29, no. 1. Pp. 104–120. DOI: 10.21209/2227-9245-2023-29-1-104-120. |
| Category |
Economy |
| DOI |
330.3 |
| DOI |
10.21209/2227-9245-2023-29-1-104-120 |
| Article type |
Original article |
| Annotation |
The relevance of the title problem is determined by the universal understanding
that the formed corporate culture of the organization with its unique appearance in
the eyes of partners and customers is one of the most important factors of the company’s
competitiveness in market conditions. The object of the study is the corporate
culture of LLC “Trading Company”, the subject is the factors influencing the corporate
culture formation of LLC “Trading Company”. The purpose of the study is to identify
and evaluate the main indicators that influence the corporate culture formation of
Trading Company LLC. The tasks, in relation to Trading Company LLC, are to assess
the effectiveness of the state of corporate culture, develop stages of organizational
culture reform, formulate the mission of the organization, design a plan to change
corporate culture. The methodological basis of the research is the dialectical principle. and the principle of comprehensiveness, complex and systematic approaches. The
solution of the tasks was carried out on the basis of the use of general logical methods:
analysis, synthesis, induction, deduction. From private methods, the method
of sociological survey is used. As a result of the study, it has been found that the
management of the organization is ready to change the culture and introduce new
values, which requires reforming most of the existing business processes, the system
of relationships and communications. However, the implementation of changes
requires a significant period of time, a stable human resource potential, as well as
a certain management structure. In addition, financial resources are required for
various events that contribute to the consolidation of new values and the identification
of the organization in a new format. The proposed list of measures will have
a positive impact on the indicators of the socio-psychological, labor climate of the
organization, as well as on the indicators of the financial and economic activities of
the organization. |
| Key words |
corporate culture, efficiency
of activity, personnel of
the organization, factors of
competitiveness, motivation of
personnel, values, business
risks, model, structure of
corporate culture, indexes,
indicators, questionnaire
testing |
| Article information |
|
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