| Annotation |
The results of research in the field of political construction of the image of Russian women parliamentarians are presented.
The cultural-historical approach and the new institutionalism, as the main of the three research approaches, made it possible to trace that from the moment of the founding of the Soviet state and to the present, one of the main political institutions that influence the content of the image structures of Russian women parliamentarians is the “party of power”, which determined the direction of the entire political process development in Russia. Constructivism, as the main of the three methodological approaches, made it possible to apply modeling as a method of investigating the object of study and present a number of models of the political image for Russian women parliamentarians.
For the first time, the influence of the “party of power” and the party system on the process of constructing the image of women parliamentarians in Soviet and post-Soviet Russia has been studied. As a result of the study of public opinion and analysis of expectation, the models of a female political image have been developed: “Soviet – foreign-oriented – triumphal”; “The late Soviet and post-Soviet – personally oriented”; “Post-Soviet – asymmetrical”; “Post-Soviet is gender neutral”.
The results of the study allow to expand theoretical understanding of the features of the image of Russian women parliamentarians, image design processes through the use of modeling as a basis for the image concept, and can also be used by political consultants and public relations specialists in developing an image strategy for an election campaign of the Russian parliament. Models can be used in the design and implementation of gender programs; creators of popular science and documentary films and television programs on gender issues that contribute to the formation of stereotypes among the masses regarding the attractiveness of female leadership in the political process
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