| Article |
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| Article name |
Communication technologies of creating the image of the state |
| Authors |
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| Bibliographic description |
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| Category |
Earth science |
| DOI |
324 |
| DOI |
10.21209/2227-9245-2018-24-5-62-70 |
| Article type |
Scientific |
| Annotation |
It is noted that the image of the country in the modern globalizing world is an important resource for its development, as a result of which all civilized states consider the formation of a favorable image a priority direction of their policy. The success of different aspects of work and the whole prosperity of the country depends on the way how citizens and international community perceive the country. Taking care of the perspectives and the respectfulness of the country on the global stage, the attraction of outward and exogenous investments, the search of business partners, the competitive recovery, the development of tourism industry, the feeling of pride, the social well-being of the country citizens and etc. mostly depends on the successful reputation of the country which creation is based on the smart public communications policy. In addition to the objective factors that form the basis of the image, an important information policy is important, through which the image is vivid, multifaceted and sustainable. Psychological techniques and techniques used to create the image of the state are considered. The analysis of linguistic and contextual communication technologies aimed at controlling the mass consciousness is widely used in the practice of political image-making. The manipulative nature of the image of the state is defined – the transformation of objective reality in the consciousness of citizens through information technologies with the aim of forming a stereotyped and emotionally colored image. The authours describe such communication technologies as the use of emotionally expressive words and expressions, epithets, generalized generic names, substitution of thinking with opinion, “sticking labels”, “immersing in the past”, taking “transfer”, updating personal motives, creating threats, using ratings states and others. These techniques are an effective way of forming public opinion in a given direction, with their help creates an image of the state |
| Key words |
socio-political technologies; state image; manipulations; psychological methods; linguistic techniques; mass consciousness management; ideologization |
| Article information |
Communication technologies of creating the image of the state |
| References |
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