| Article |
|---|
| Article name |
Development of a methodology for forming a strategy for the activity of a regional car dealer network |
| Authors |
Gonin V.. , Bochkareva I.. candidate of economic sciences, associate professor, inessabochkareva@mail.ruGonin A.. head of Sales Department, avg-94@mail.ru |
| Bibliographic description |
|
| Category |
Economics |
| DOI |
336.02 |
| DOI |
10.21209/2227-9245-2021-27-1-95-103 |
| Article type |
|
| Annotation |
Within the framework of this article, the method of forming a strategy for the activity of a regional dealer network for the sale of cars is considered. Based on the analysis of existing approaches, the authors proposed a block diagram of the development and implementation of the strategy. The methodology defines the sequence and content of the stages of forming the strategy of the dealer network for the sale of cars. The algorithm presents the interaction of strategic and tactical planning systems, which allows tracking the implementation of strategic tasks in the implementation of tactical plans. Application of this algorithm made it possible to develop a strategy for the dealer network for the sale of cars. “Sadko Motors +” operating in the Transbaikal Region. The strategy is designed for the period from 2020 to 2023. The chosen strategy allows improving the performance of the network and ensuring a stable competitive position of car dealerships that are part of its dealer network |
| Key words |
dealer network selling the vehicle; car dealer strategy; strategy formation method; formation business strategy; strategic analysis; development and evaluation of alternatives; choice of strategy
|
| Article information |
Gonin V., Bochkareva I., Gonin А. Development of a methodology for forming a strategy for the activity of a regional car dealer network // Transbaikal State University Journal, 2021, vol. 27, no. 1, pp. 95–103. DOI: 10.21209/2227-9245-2021-27-1-95-103. |
| References |
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