| Article |
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| Article name |
MODERN MEDIA AND PUBLIC DIPLOMACY: CONTEXTS |
| Authors |
Tarasova A.. , |
| Bibliographic description |
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| Category |
Politology |
| DOI |
327.83 |
| DOI |
10.21209/2227-9245-2019-25-9-97-104 |
| Article type |
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| Annotation |
Abstract. The relevance of the study is due to the increasing role of the influence of the media, as well as the Internet and social networks, which is reflected in the level of foreign policy. The paper considers the concept of public diplomacy, examines the tools and means of modern public diplomacy at the present stage. A special role is given to social networks as one of the tools of “public diplomacy” and a means of communication of world leaders and governments of different countries with their own and foreign audiences. In the era of “digital diplomacy”, projects to create a national brand can take place on platforms where users themselves actively create and exchange information. New platforms are not exclusively tools, but rather they influence the structure of communication. The media allows countries to send their messages to the audience unilaterally through international broadcasting channels. In the era of digital public diplomacy, audiences can interact with authorities through messages on the same platform, distribute their own content, and create their own networks. Consequently, in such projects, information and information shared by the official authorities can be actively commented on or, conversely, ignored
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| Key words |
Key words: public diplomacy; foreign policy; soft power; Twitter diplomacy; digital diplomacy; information spaces |
| Article information |
Тарасова А. А. Современные СМИ и публичная дипломатия: контексты // Вестник Забайкальского государственного университета. 2019. Т. 25, № 9. С.97-104 |
| References |
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