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The article is devoted to the study of gross and retail trade services in the regional market. The interrelations of these areas of economic activity in the context of family interaction and integration of market processes that have a significant transforming impact on the economic system of the region are considered. The relevance of the article is due to the formation of a new competitive environment on the basis of partnership on an informal basis, taking into account vertically integrated trade and economic relations.
Purpose. The purpose of the article is to identify the main areas of influence of gross and retail trade on the competitiveness of the regional network market.
Research methods: analysis of financial and economic information, system and situational approaches, modeling of socio-economic processes.
Results. The article deals with the network forms of organization of trade and economic relations in the regional markets, the relationship of gross and retail trade in the system of distribution of goods and material flows and bringing them to the final user. Indicators of a large network trading operator, whose fields are represented in the regions of Russia, which differ in terms of socio-economic development and effective demand from the population and business, are described.
Summary. The integrated market environment of the region contributes to the competitiveness due to the penetration of large network structures into the economy
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