Article
Article name Factors of the effectiveness of tourist and recreational services area of the region: theoretical and applied aspects
Authors Rubtsova N.. ,
Bibliographic description
Category Economics
DOI 338.48
DOI 10.21209/2227-­9245-­2018-­24-­6-129-138
Article type Scientific
Annotation A practical toolkit was developed and tested to study the factors that affect the efficiency of the tourist and recreational services at the regional level. The statistical data characterizing the effectiveness of the functioning of the sphere of tourist and recreational services of the Russian regions participating in the Federal Target Program “Development of Incoming and Entry Tourism in the Russian Federation (2011–2018)” is presented from the year of its implementation. Analysis of statistical information allowed to suggest that the functioning of the tourist and recreational area of the region is largely determined by the impact of a number of factors, while certain factors can both strengthen and restrict the actions of others, which actualizes the need for a comprehensive study of the impact factors on the tourist and recreational area. The review of approaches to classification of factors is given. Using the method of expert assessments, the model of strategic evaluation of the tourist destination was adapted on the basis of internal and external opportunities and its characteristics are presented. To ensure the practical use of the strategic assessment model of the tourist destination on the basis of internal and external capabilities, a list of factors influencing the efficiency of the functioning of the sphere of tourist and recreational services was developed. Approbation of the strategic assessment model of the tourist destination on the basis of internal and external opportunities was carried out. The strategic estimation of factors of influence on sphere of tourist-recreational services of region on an example of Irkutsk area is presented. Approbation of the model demonstrated the possibility of its practical use for managing the efficiency of the functioning of the sphere of tourist and recreational services at the level of the regions of Russia
Key words factors; sphere of tourist and recreational services; region; management; external environment; internal environment; tourism; tourist destination; impact; theoretical and applied aspects
Article information Rubtsova N. Factors of the effectiveness of tourist and recreational services area of the region: theoretical and applied aspects // Transbaikal State University Journal, 2018, vol. 24, no. 6, pp. 129-138
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Full articleFactors of the effectiveness of tourist and recreational services area of the region: theoretical and applied aspects