| Article |
|---|
| Article name |
Tourist brands’ symbols of constituent entity of the Far Eastern Federal District as a tool for managing the development of territories |
| Authors |
Popil V.. , |
| Bibliographic description |
|
| Category |
Politology |
| DOI |
323.2 |
| DOI |
10.21209/2227-9245-2018-24-6-82-88 |
| Article type |
Scientific |
| Annotation |
The article deals with a study of tourist territorial brands of the Russian Far East. Every year this topic gains popularity, becoming an object of discussion of authorities, business and media representatives at regional, federal and international events. In addition, ways to solve the problem of tourism development are reflected in federal, state programs and strategies. As the basis for the definition of Far Eastern tourist destinations, the author takes the Strategy of social and economic development of the territories of the Far Eastern Federal District, as well as the tourist ratings: the National Tourist Rating of 2017, the Rating of the most popular Russian cities among the foreign tourists in 2018 and the Rating of Russian cities, which were popular among foreign tourists according to data armor of hotels in 2016. Through the questionnaire of young people (aged 18 to 35) living in the Far East, the Baikal region and Moscow, the author identifies the most popular associations of three subjects of the Far Eastern Federal District: Kamchatka krai, Khabarovsk krai and Primorsky krai, as well as the most popular symbols of these brands, proposed by the respondents. Attention is given to the study of respondents\' opinions on the emerging or already formed brands of the three constituent entities of the Russian Far East. The author also analyzes the existing experience of developing brands of three Far Eastern territories and their visual components, during which she makes conclusions about the conformity of logos to the opinions of residents and tourists |
| Key words |
regional brand; tourist destination; competitive territory identity; branding vectors; tourist cluster; the Russian Far East; Strategy of social and economic development of the region; symbol of the regional brand; tourist rating; stereotype |
| Article information |
Popil V. Tourist brands’ symbols of constituent entity of the Far Eastern Federal District as a tool for managing the development of territories // University Journal, 2018, vol. 24, no. 6, pp. 82-88 |
| References |
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