| Article |
|---|
| Article name |
Journalists and Pr-Specialists: Professional Self-Determination |
| Authors |
Ogorodnova A.M. Senior Lecturer, Department of Sociology and Political Science, annaogorodnova@ya.ru |
| Bibliographic description |
Ogorodnova A. M. Journalists and pr-Specialists: Professional Self-Determination // Transbaikal State University Journal. 2025. Vol. 31, no. 2. P. 71–79. DOI: 10.21209/2227-9245-2025-31-2-71-79 |
| Category |
Politology |
| DOI |
323.2 |
| DOI |
10.21209/2227-9245-2025-31-2-71-79 |
| Article type |
Original article |
| Annotation |
The article deals with the problem of differences in the professional habitus of media space agents, which determine their approaches to the construction of information. The relevance of the study is due to the crucial role of mass media in shaping social reality and transforming the professional practices of journalists and PR-specialists. In the conditions of digitalization and growing conflicts between journalists and PR-specialists, the study of their professional habitus becomes especially important. Contradictions in approaches to the selection and presentation of information, the use of provocative methods and pressure from the authorities require in-depth analysis to maintain ethical standards and trust in the media. The object of the study is journalists and PR-specialists, working in state and public organizations in Russia. The subject is the differences in their habitus influencing the construction of media reality. The aim of the study has become a comparative analysis of professional practices of journalists and PR-specialists that determine the self-determination of these professional groups. The objectives of the study are as follows: to analyze the obtained empirical data within the framework of P. Bourdieu’s socioanalysis; to determine the differences between the habitus of journalists and PR-specialists; to interpret media conflicts. To clarify the peculiarities of professional self-identity, an expert survey of Russian media communicators working in state and public organizations has been conducted. The key concepts of P. Bourdieu’s socioanalysis “habitus” and “field”, as well as the ideas of modern researchers analyzing the interaction and distinction between journalism and public relations in the context of the modern media system, have become the conceptual framework for interpreting the results. The conducted research confirms that journalists and PR-specialists use different criteria for selecting and presenting information, which often leads to interprofessional conflicts. It is also confirmed that differences in habitus lead to professional deformation: journalists simplify complex topics, PR-specialists idealize subjects. The contradiction between ethical standards and efficiency of methods is outlined, which reduces the social capital of both groups. It is proposed to take into account the revealed regularities in the development of media education programs and corporate codes of ethics.
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| Key words |
habitus, media communication, professional self-identification of journalists, reality construction, journalism, PR-specialists, conflicts, socioanalysis, P. Bourdieu, media ethics |
| Article information |
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| References |
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