Article
Article name Consumer Preferences in the Global Market of Mobile Communication Devices
Authors Solovyova M.V. candidate of economic sciences, msolovieva@ fa.ru
Bibliographic description Solovieva M. V. Consumer Preferences in the Global Market of Mobile Communication Devices // Transbaikal State University Journal. 2024. Vol. 30, no. 1. P. 130–137. DOI: 10.2109/2227-9245-2024-30-1- 130-137.
Category Economy
DOI 339.137.22
DOI 10.2109/2227-9245-2024-30-1-130-137
Article type Original article
Annotation The most important role in the daily life of modern Russian society and every individual is played by mobile communication, which has recently been implemented on the basis of a special kind of mobile devices – smartphones. The relevance of the research problem is determined by the huge range of smartphone use, modeloriented in almost all spheres of human activity – from household, educational, business, recreational to highly specialized: medical care, work in disaster zones, military purposes. The object of the study is the global market of mobile communication devices, the subject is consumer preferences of buyers. The aim is to study the current state of the smartphone market and predict its development. The objectives of the study are to identify the features of the global and Russian smartphone market and to determine the consumer preferences of buyers of mobile devices. The methodological basis of the study they are the dialectical principle and the principle of comprehensiveness, an integrated and systematic. Research methods: analysis, synthesis, induction, deduction. In the course of the research, the volumes of sales and sales of the global smartphone market in 2021–2022 were obtained and analyzed. The trend of sales growth is revealed – the largest share of the total sales of mobile phones falls on the countries of Central Asia and developed countries of Asia, the smallest – on the countries of Eastern Europe and developing countries of Asia and Eurasia. The analysis of sales has showed even the annual instability of this indicator. The leading smartphone manufacturers in 2020–2021, Apple and Samsung, were forced to quickly adapt to market requirements, in particular, by replacing model lines. The main factors determining consumer choice are revealed. The main directions of increasing sales efficiency in the Russian smartphone market are proposed, in particular, the method of segmenting consumers by the following types: demographic, psychographic, consumer solvency.
Key words mobile communication, smartphone, marketing, manufacturing companies, consumers, consumer preferences, demand, market volume, sales, sales, Samsung, Apple
Article information
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