| Article |
|---|
| Article name |
Consumer Preferences in the Global Market of Mobile Communication Devices |
| Authors |
|
| Bibliographic description |
Solovieva M. V. Consumer Preferences in the Global Market of Mobile Communication Devices // Transbaikal State University Journal. 2024. Vol. 30, no. 1. P. 130–137. DOI: 10.2109/2227-9245-2024-30-1- 130-137. |
| Category |
Economy |
| DOI |
339.137.22 |
| DOI |
10.2109/2227-9245-2024-30-1-130-137 |
| Article type |
Original article |
| Annotation |
The most important role in the daily life of modern Russian society and every
individual is played by mobile communication, which has recently been implemented
on the basis of a special kind of mobile devices – smartphones. The relevance of
the research problem is determined by the huge range of smartphone use, modeloriented
in almost all spheres of human activity – from household, educational, business,
recreational to highly specialized: medical care, work in disaster zones, military
purposes. The object of the study is the global market of mobile communication devices,
the subject is consumer preferences of buyers. The aim is to study the current
state of the smartphone market and predict its development. The objectives of the study are to identify the features of the global and Russian smartphone market and to
determine the consumer preferences of buyers of mobile devices. The methodological
basis of the study they are the dialectical principle and the principle of comprehensiveness,
an integrated and systematic. Research methods: analysis, synthesis,
induction, deduction. In the course of the research, the volumes of sales and sales
of the global smartphone market in 2021–2022 were obtained and analyzed. The
trend of sales growth is revealed – the largest share of the total sales of mobile
phones falls on the countries of Central Asia and developed countries of Asia, the
smallest – on the countries of Eastern Europe and developing countries of Asia and
Eurasia. The analysis of sales has showed even the annual instability of this indicator.
The leading smartphone manufacturers in 2020–2021, Apple and Samsung, were
forced to quickly adapt to market requirements, in particular, by replacing model lines.
The main factors determining consumer choice are revealed. The main directions of
increasing sales efficiency in the Russian smartphone market are proposed, in particular,
the method of segmenting consumers by the following types: demographic,
psychographic, consumer solvency. |
| Key words |
mobile communication,
smartphone, marketing,
manufacturing companies,
consumers, consumer
preferences, demand,
market volume, sales, sales,
Samsung, Apple |
| Article information |
|
| References |
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