Article name Consumer Preferences in the Global Market of Mobile Communication Devices
Authors Solovyova M.V. candidate of economic sciences, msolovieva@
Bibliographic description Solovieva M. V. Consumer Preferences in the Global Market of Mobile Communication Devices // Transbaikal State University Journal. 2024. Vol. 30, no. 1. P. 130–137. DOI: 10.2109/2227-9245-2024-30-1- 130-137.
Category Economy
DOI 339.137.22
DOI 10.2109/2227-9245-2024-30-1-130-137
Article type Original article
Annotation The most important role in the daily life of modern Russian society and every individual is played by mobile communication, which has recently been implemented on the basis of a special kind of mobile devices – smartphones. The relevance of the research problem is determined by the huge range of smartphone use, modeloriented in almost all spheres of human activity – from household, educational, business, recreational to highly specialized: medical care, work in disaster zones, military purposes. The object of the study is the global market of mobile communication devices, the subject is consumer preferences of buyers. The aim is to study the current state of the smartphone market and predict its development. The objectives of the study are to identify the features of the global and Russian smartphone market and to determine the consumer preferences of buyers of mobile devices. The methodological basis of the study they are the dialectical principle and the principle of comprehensiveness, an integrated and systematic. Research methods: analysis, synthesis, induction, deduction. In the course of the research, the volumes of sales and sales of the global smartphone market in 2021–2022 were obtained and analyzed. The trend of sales growth is revealed – the largest share of the total sales of mobile phones falls on the countries of Central Asia and developed countries of Asia, the smallest – on the countries of Eastern Europe and developing countries of Asia and Eurasia. The analysis of sales has showed even the annual instability of this indicator. The leading smartphone manufacturers in 2020–2021, Apple and Samsung, were forced to quickly adapt to market requirements, in particular, by replacing model lines. The main factors determining consumer choice are revealed. The main directions of increasing sales efficiency in the Russian smartphone market are proposed, in particular, the method of segmenting consumers by the following types: demographic, psychographic, consumer solvency.
Key words mobile communication, smartphone, marketing, manufacturing companies, consumers, consumer preferences, demand, market volume, sales, sales, Samsung, Apple
Article information
References 1. Alekseeva N. V., Kazakova N. V., Sazonova M. V. Methods of increasing sales efficiency based on analytical components of Internet marketing. Bulletin of the Moscow State Regional University. The series “Economics”, no. 1, pp. 8–15, 2020. (In Rus.) 2. Ananyeva L. Y. Formation of consumer preferences. Web. 05.01.2023. marketing/formirovanie_potrebitelskih_predpochteniy. (In Rus.) 3. Volokhov A. A. Channels of communication with consumers on the Internet. Entrepreneur’s Guide, no. 42, pp. 67–72, 2020. (In Rus.) 4. Gornstein M. Y. Modern marketing: a monograph. 2nd ed. M.: Dashkov and Co., 2020. (In Rus.) 5. Newsletter mobile Internet in Russia. Results of the first half of 2020. Information and analytical review of RBC. Web. 10.11.2023. pdf. (In Rus.) 6. Kolodnik T. D. On the issue of defining the concept of “Internet marketing”. Economics, law and management problems, no. 9, pp. 79–87, 2020. (In Rus.) 7. Krevens D. V. Strategic marketing. Moscow: Williams Publishing House, 2008. (In Rus.) 8. Kulibanova V. Applied marketing: theory and practice of modern business. St. Petersburg: Neva; Moscow: Olma-Press, 2021. (In Rus.) 9. Kulik A. O., Dudnik T. A. The concept of consumer preferences: factors influencing the consumer. Economics and society, no. 3, pp. 659–664, 2016. (In Rus.) 10. Kunuspaev D. S. Analysis of consumer preferences in the mobile device market. Integration of sciences, no. 4, pp. 154–159, 2018. Web. 05.01.2023. (In Rus.) 11. Markushina A. A. Marketing research of consumer preferences. Socio-economic sciences and humanitarian studies, no. 13, pp. 18–34. 2016. (In Rus.) 12. The global mobile phone market grew by 1 % in the second quarter – IDC. Web. 19.11.2023. http:// (In Rus.) 13. Naumov V. N., Shubaeva V. G. Strategic interaction of market subjects in marketing systems: monograph. Moscow: INFRA-M, 2021. (In Rus.) 14. Pereverzev V. A. The concept and main components of consumer preferences. New Science: problems and prospects, no. 6–1, pp. 192–194, 2016. (In Rus.) 15. Perlovskaya D. S. Compliance of the organization with consumer preferences and consumer loyalty. Young scientist, no. 25, pp. 342–346, 2016. (In Rus.) 16. Petrova V. A., Levchuk E. A. World trends in the use of Internet marketing. Actual scientific research in the modern world, no. 1–1, pp. 6–12, 2020. (In Rus.) 17. Posypanova O. S. Economic psychology: psychological aspects of consumer behavior: monograph. Kaluga: Publishing House of K. E. Tsiolkovsky KSU, 2012. (In Rus.) 18. Rice El. Marketing from the bottom up: from tactics to business strategy. Moscow: Williams, 2009. (In Rus.) 19. Tokarev B. E. Marketing of innovative and technological startups: from technology to commercial result. Moscow: Publishing house “Magister”: INFRA-M, 2021. (In Rus.) 20. Minculete Gh., Chisega-Negrilă M.-A. marketing management relational approaches focused on consumer’s and customer’s needs and desires. Economia. Seria “Management”, vol. 17, no. 2, pp. 325–346, 2014. (In Eng.) 21. Sharp B. How brands grow: what marketers don’t know? Oxford: Oxford University Press, 2010. (In Eng.)
Full articleConsumer Preferences in the Global Market of Mobile Communication Devices