| Article |
|---|
| Article name |
Managing Sustainable Development of the Enterprise Using Social Investment Instruments and Green Finance in Implementing the Concept of Social аnd Ethical Marketing |
| Authors |
Osadchaya S.M. Candidate of Economic Sciences, Associate Professor, Management and Marketing Department, osad_star@inbox.ru |
| Bibliographic description |
Osadchaya S. M. Managing Sustainable Development of the Enterprise Using Social Investment Instruments and Green Finance in Implementing the Concept of Social And Ethical Marketing // Transbaikal State University Journal. 2024. Vol. 30, no. 1. P. 109–118. DOI: 10.21209/2227-9245-2024-30-1-109-118. |
| Category |
Economy |
| DOI |
336.671 |
| DOI |
10.21209/2227-9245-2024-30-1-109-118 |
| Article type |
Original article |
| Annotation |
This work examines the implementation by commercial enterprises and organizations
of the concept of sustainable development, which is so relevant at
present, with the help of such innovative financial instruments as “green” financing
and social investment; the possibility and effectiveness of their use in the
practice of managing a commercial organization is substantiated. The purpose
of the presented research is to determine the possibility and economic feasibility
of using such financial instruments as “green” finance and social investment in
the practice of managing a commercial organization. The object of the study is
the EFKO group of companies (RF, Belgorod region) – one of the largest food
companies in the Russian Federation, the subject is “green” finance and social
investments as innovative financial instruments that ensure the sustainable development
of a commercial organization and an indicator of its effective management.
According to the results of the study, it was established that for 30 years
the company under study has been carrying out effective commercial activities,
while carrying out active social investment, the object of which is both the internal
environment of the organization (personnel, internal infrastructure, etc.) and the
external environment (active environmental management, development territories,
charity, etc.), ensuring the implementation of the concept of sustainable
development. At the same time, it has been established that against the backdrop
of an increase in the volume of investments for the implementation of social
goals and objectives, there is a positive trend in the main indicators of economic
activity and basic financial indicators. The forecast of the main performance indicators
of the Group of Companies also allows us to draw a conclusion about the
feasibility of implementing social investment, in general, and “green” financing,
in particular, since against the backdrop of growing investments in their implementation,
the forecast is positive. Undoubtedly, the practice of “green” financing
and social investment is a tool for creating and maintaining a positive image and
business reputation of the company, which is confirmed by the high results of an
independent rating assessment, which has a positive effect on the investment attractiveness
of the company and its competitiveness, and allows for a permanent
increase in operational efficiency |
| Key words |
sustainable development,sustainability management,sustainable developmentfinance, financial innovation,green finance, investments,social investment, financialresults, forecasting financialresults, correlation ofindicators, operationalefficiency |
| Article information |
|
| References |
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