||The article examines the role of the policy of China’s peaceful rise in building its
external image: significant characteristics of the image in connection with the concept
under study, the impression made on the world community, methods of image-making, etc. The object of the study is the strategy of China’s peaceful rise. The subject is
the influence of the concept of China’s peaceful rise on the formation of the external
image of the state. The purpose of the study is to determine the role and place of China’s peaceful rise policy in creating its international image. Tasks are the following : to
establish the content of the desired image of China, to identify its factors, to characterize the tools of the “soft power” of the PRC used to create an international image.
The authors have used an interdisciplinary approach for a comprehensive analysis of
socio-economic and cultural factors in the formation of an international image. General scientific methods – analogy, synthesis, induction, deduction, etc. are used, allowing to identify the factual side of the issue under study, to investigate from various
positions. Based on the method of system analysis, the influence of the ideology of
China’s peaceful rise on its image is revealed; objective and subjective conditions of
its creation are identified and analyzed. The complex use of these and other methods
allows us to recreate an objective and dynamic picture of the subject of research. To
date, China has developed and is implementing a new national strategy to transform
the PRC from a regional power into a global superpower. The Chinese paradigm in
the theory of peaceful rise, friendly and peaceful development, as well as the desire
for an Asian identity based on Chinese civilization, are the nodal components of the
concept. An important role in this policy is played by the strengthening of “soft power”
and peaceful influence on neighboring countries, which forms a favorable image of
the “big brother”, whose development and prosperity will have a beneficial effect on
the entire world community. It is concluded that the policy of peaceful rise is a key
concept for building the international image of the People’s Republic of China.
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