| Annotation |
The state of retail trade, including the current level and dynamics of prices, the
structure and abundance of the assortment, the territorial proximity of retail outlets
to customers and the quality of the products offered, determines the availability of
consumer goods for the population, having a huge impact on the standard of living
of citizens. The territorial security of the population with trade enterprises and the
optimal ratio of the cost of goods to the level of income of buyers are one of the fundamental
conditions for socio-political stability and sustainable economic development
of any region. The article is devoted to the study of the retail trade features in the
Sverdlovsk region and the identification of trends in its development in the context of
import substitution and restructuring of logistics supply chains. The study substantiates
the possibility of using system analysis in studying the development trends of the retail market in a particular region, which differs in features of economic development,
geographical location, and volatile consumer behavior. The use of this method
has made it possible to solve the tasks set (identifying the key components of the
retail trade system; determining the regional retail trade factors and their significance;
identifying the prospects for the development of the regional retail trade market) and
presenting the retail trade of the Sverdlovsk region as a system of many structural elements,
management levels, internal and external relationships. The article contains a
quantitative and qualitative analysis of the parameters of the retail trade development
in the Sverdlovsk region and the internal and external factors affecting it. The current
development trends and directions of retail transformation, their impact on the market
of the Sverdlovsk region are analyzed, taking into account regional specifics. The key
problems of the retail trade development in the Sverdlovsk region are formulated and
highlighted: territorial differentiation of retail chains, pressure from federal retail chains
and a reduction in trade carried out by local small and medium-sized businesses, a
shortage of personnel, poor quality of retail space, etc. |
| Key words |
competition, marketing,
consumer behavior, retail,
retail trade, system analysis,
market structure, territorial
differentiation, trade
enterprise, trade format |
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