| Article |
|---|
| Article name |
Communication Campaigns for the Image Formation of the Administration of the Urban District “Chita”: Effectiveness of Communication Channels |
| Authors |
Romanova I.V. doctor of social sciences, il.romanova2010@yandex.ruOrlova M. . consultant on interaction with the media, or.lova.23m@gmail.com |
| Bibliographic description |
Romanova I. V., Orlova M. A. Communication campaigns for the formation of the image of the administration of the urban district “Chita”: the effectiveness of communication channels // Transbaikal State University Journal. 2023. Vol. 29, no. 1. Pp. 158–168. DOI: 10.21209/2227-9245-2023-29-1-158-168. |
| Category |
Politology |
| DOI |
659.1(075.8) |
| DOI |
10.21209/2227-9245-2023-29-1-158-168 |
| Article type |
Original article |
| Annotation |
The relevance of the research topic is primarily due to the fact that the image of
the authorities is a tool for communication and interaction with the population. At the
same time, one of the most common ways of forming an image can be called the conduct
of communication campaigns, an important stage of which is the choice of communication
channels. Studying the effectiveness of communication channels will avoid
image damage, as well as wasted efforts in conducting a communication campaign as
a result of incorrectly chosen communication channels. The object of the research is
communication campaigns to form the image of the authorities. The subject of the research
is the effectiveness of communication channels for conducting communication
campaigns to form the image of the Administration of the urban district “City of Chita”.
The purpose of the research is to develop criteria for the communication channels effectiveness for conducting communication campaigns to form the image of authorities;
on the basis of the research carried out by the authors, an analysis of the communication
channels effectiveness for the formation of the image of the Administration of the
urban district “Chita” and formulate practical recommendations on the use of communication
channels, taking into account their effectiveness. Task: to study the concept
and essence of the image of the authorities; to consider the organization and conduct
of communication campaigns to form the image of the authorities; to give a concept,
define types and develop criteria for the effectiveness of communication channels for
conducting communication campaigns to form the image of authorities; to consider
the organization and conduct of communication campaigns to form the image of the
Administration of the urban district “City of Chita”; analyze the effectiveness of communication
channels for conducting communication campaigns to form the image of
the Administration of the urban district “City of Chita”; to develop practical recommendations
on the use of communication channels for conducting communication campaigns
to form the image of the Administration of the Chita urban district.General scientific
and special research methods are used: general scientific methods of research:
analysis, synthesis, generalization, induction and deduction as well as special ones:
quantitative method of sociological research – questionnaire survey. The results of
research of the communication channels effectiveness for conducting communication
campaigns to form the image of the Administration of the urban district “Town of Chita”
are presented. In the course of the research, criteria for evaluating the communication
channels effectiveness are developed, as well as practical recommendations are
made on the use of communication channels, taking into account their effectiveness. |
| Key words |
image of authorities, formation
of the image of authorities,
communication campaigns,
communication channels
effectiveness, administration
of the urban district “Chita”,
population, evaluation criteria,
recommendations, social
management, communication
channels |
| Article information |
|
| References |
1. Gridchina A. V., Gorshkova E. A., Maltseva A. A. The image of public authorities. Digital transformation
of public administration. Pushkin: LSU named after A. S. Pushkin, 2020. (In Rus.).
2. Danilov E. A. Evaluation of modern channels of external corporate communication within the framework
of the system of media communications. Young Scientist, no. 26, pp. 198–200, 2022. (In Rus.)
3. Zakharova E. A. The image of state and municipal authorities as a means of influencing the mass
consciousness and management resource. Web. 01.12.2022. https://present5.com/lekciya-po-disciplineimidzh-
organov-gosudarstvennoj-i-municipalnoj. (In Rus.).
4. Kozlova V. E. External and internal communications in the organization and ensuring their security.
Security in the modern world: collection of articles Volgograd: Volgograd Volgograd Institute of Management
RANEPA Branch, 2022. (In Rus.).
5. Kokorina L. I. The image of the head as an element of the formation of the image of a public authority.
MNIZH, 2019, no. 7–2. Web. 12.11.2022. https://cyberleninka.ru/article/n/obraz-rukovoditelya-kak-elementformirovaniya-
imidzha-organa-gosudarstvennoy-vlasti. (In Rus.).
6. Savinova A. S. Communication campaigns. Innovations. Science. Education, no. 36, pp. 2018–2023,
2021. (In Rus.).
7. Fedulova E. A. Channels of communication in modern society. Sociology in the modern world: science,
education, creativity, no. 12, pp. 268–271, 2020. (In Rus.).
8. Chumikov A. N. Communication campaigns. Moscow: Aspect-Press, 2014. (In Rus.).
9. Shapovalova E. V. Organization and implementation of communication campaigns and projects: studies.
stipend. Rostov-on-Don: Rostov State University of Railways, 2019. (In Rus.). |
| Full article | Communication Campaigns for the Image Formation of the Administration of the Urban District “Chita”: Effectiveness of Communication Channels |
