| Article |
|---|
| Article name |
PARTY SLOGANS AS MEANS OF ELECTORAL MOBILIZATION AT THE ELECTIONS IN THE REPUBLIC OF BASHKORTOSTAN IN THE AUTUMN OF 2016 |
| Authors |
Khozikova N.. postgraduate student, nadezhda.hozikova@mail.ru |
| Bibliographic description |
Khozikova N. V. Party slogans as means of electoral mobilization at the elections in the Republic of Bashkortostan in the autumn of 2016 // Transbaikal State University Journal, 2017, vol. 23, no. 1, pp. 101-107. |
| Category |
Politology |
| DOI |
324 |
| DOI |
10.21209/2227-9245-2017-23-1-101-107 |
| Article type |
|
| Annotation |
The article analyzes the mechanisms and methods of electoral mobilization used by Russian political parties at the regional level (on the example of the Republic of Bashkortostan). The party represents an important tool for electoral mobilization, which, nevertheless, is used by the power and civil society inefficiently. We need to revitalize the party organizations on the ground, where they could realize their ideas, bring them to life and find their supporters and activists. Such parties would have found their place in the regional or municipal political arena, especially as currently the major parties in power, almost no activity in the field, do not provide population issues at the municipal level.
It is noted that the feature of the election campaign in September 2016 in Bashkortostan was the combination of elections of different levels: federal — to the State Duma of the Federal Assembly and local — in the representative bodies of local self-government of the Republic of Bashkortostan. Therefore, the campaigns on the federal and municipal elections in the parties in Bashkortostan were interlinked and mutually reinforcing.
Attention is drawn to the fact that the means of electoral mobilization, traditionally used in the campaign are the slogans and taglines. Thus, they should be seen as a tool in the arsenal of advertising. Propaganda message, using a slogan or motto, affects the recipient information by positively positioning one or another political entity. The tagline or slogan is a typical manifestation of political advertising, are actively used during the election campaign.
It is concluded that most of the parties have minimized their efforts on mobilization policy in regions confining slogans used during the federal campaign. First of all, it concerns the «United Russia». The agitation of the party «Fair Russia», LDPR, Communist Party and «Yabloko» is aimed at mobilizing mostly citizens. At the same time the Liberal Democratic Party slogans seem to be more successful, as they have a clear idea for what audience they are intended for and what place the party in the regional party system occupies |
| Key words |
political mobilization; political parties; regional party structures; political participation of citizens; political advertising; party system; regional policy; election campaign; federal elections; municipal elections |
| Article information |
|
| References |
1. Barashkov G. M. Izv. Sarat. un-ta. Ser. Economica. Upravlenye. Pravo (Saratov University. Economy. Management. Law), 2015, vol. 8, no. 1, pp. 49—52.
2. Volkova M. A. Izv. Sarat. un-ta. Ser. Economica. Upravlenye. Pravo (Saratov University. Economy. Management. Law), 2014, vol. 14, no. 4, pp. 694—698.
3. Gelman V. Ya. Polis (Polis), 2012, no. 5, pp. 135—152.
4. Davyborets E. N. Sotsiologicheskie issledovaniya (Sociological studies), 2015, no. 10, pp. 49—56.
5. Zyryanov S. G. Sotsium i vlast (Social life and power), 2016, no. 1, pp. 36—44.
6. Ilyinykh A. V. Uchen. Zametki TOGU (Scientific Notes of the Pacific State University), 2013, vol. 4, no. 4, pp. 1197-1203.
7. Kandyba R. A. Innovatsoinnaya nayka (Innovative science), 2016, no. 1, pp. 183-187.
8. Kotchetkov A. P. Vlast (Power), 2016, no. 6, pp. 35-38.
9. Mazdogova Z. Z. Vestn. Kazan. yurid. in-ta MVD Rossii (Kazan Institute of Law of the Russian Ministry of Internal Affairs), 2012, no. 8, pp. 85-90.
10. Meier M. M. Vlast (Power), 2016, no. 3, pp. 30-34.
11. Pushkareva G. V. Politicheskii menedzhment [Political management]. Moscow: Yurait Publ., 2014.
365 p.
12. Krowel A. Handbook of Party Politics (Handbook of Party Politics). London, 2006.
13. Oversloot H., Verheul R. Journal of Communist Studies and Transition Politics (Journal of Communist Studies and Transition Politics), 2006, no. 22/3, pp. 383-405. |
| Full article | PARTY SLOGANS AS MEANS OF ELECTORAL MOBILIZATION AT THE ELECTIONS IN THE REPUBLIC OF BASHKORTOSTAN IN THE AUTUMN OF 2016 |
