Article
Article name PROBLEMS OF STRATEGIC MANAGEMENT IN UNIVERSITY MANAGEMENT
Authors Vanchikova E.. ,
Nagaslaeva I.. ,
Suvorova A.. candidate of economic sciences, anastasiyakar@yandex.ru
Bibliographic description
Category Economics
DOI 339.138
DOI 10.21209/2227-9245-2021-27-8-95-100
Article type
Annotation The problems of strategic management that stand in the way of regional universities that are under restrictions from the point of view of socio-economic development are analyzed. The reasons for the reduction of the regional market of applicants of the Far Eastern Federal District and the Siberian Federal District from the external and internal environment, as well as the reasons for the low competitiveness of regional universities in comparison with universities in developed socio-economic regions and in regions with a high concentration of employers in the labor market are considered. Among the most important issues are migration, population, transformation of the labor market under the influence of digitalization and the high rate of emergence of new requirements for the professional competencies of the graduate by the employer in almost all areas of activity. The role of strategic planning in the formation of goals and methods of organizational changes of a higher educational institution adequate to changes in the external environment is considered. The problems of strategic management that stand in the way of universities that are under restrictions from the point of view of socio-economic development are analyzed. The reasons for the reduction of the regional market of applicants of the Far Eastern Federal District and the Siberian Federal District from the external and internal environment, as well as the reasons for the low competitiveness of regional universities in comparison with universities in developed socio-economic regions and in regions with a high concentration of employers in the labor market are considered. The role of strategic planning in the formation of goals and methods of organizational changes of a higher educational institution adequate to changes in the external environment is considered. The purpose of this work is to analyze the main trends in the development of regional universities in terms of the number and quality of the contingent of students in the application of long-term planning methods
Key words Keywords: higher education; strategic planning; regional universities; educational services market; management; migration; population size; digitalization; professional competencies; quantity and quality of the student body
Article information Vanchikova E., Suvorova A., Nagaslaeva I. Problems of strategic management in university management // Transbaikal State University Journal, 2021, vol. 27, no. 8, pp. 95-100. DOI: 10.21209/2227-9245-2021-27-8-95-100.
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